Nestle announces major change for Quality Street tubs in the lead up to Christmas
Nestle has announced a major change for Quality Street tubs in the lead up to the Christmas holidays.
Nestle has announced a major change for Quality Street tubs in the lead up to the Christmas holidays.
Quality Street boxes have long been a staple of the Christmas period for people across the UK.
First produced in Halifax, West Yorkshire, back in 1936 and sold for two shillings, the selection of 11 different chocolates features an iconic tin design with colourful jewel-like wrappers.
In October last year it was revealed that tubs of Quality Street, along with Celebrations and Roses, shrunk in size by up to 17 per cent in the last five years.
However, now, the Swiss corporation Nestle - who own the likes of Aero, Kit Kat and Milkybar - have made yet another change to the way we enjoy the sweet treats.
A major change will be underway for Quality Street boxes this Christmas after Nestles latest announcement. Pictured: The brands current tubs at a warehouse near Derby
The iconic chocolate brand is introducing new paper boxes in an effort to improve sustainability. Pictured: One of the new tubs being released in the lead up to Christmas
Teaming up with Tesco, Nestle are trialling a paper tub for Quality Street boxes in an effort to make them suitable for home recycling.
Sold on select Tesco supermarket shelves, more than 200,000 paper tubs will go out, carrying around 150 tonnes of the popular sweets in total.
The paper tub, which still comes in purple, will be able to be securely closed once opened and once empty can be put in household recycling.
Jemma Handley, Senior Brand Manager for Quality Street, said: Were looking forward to seeing what Quality Street fans make of the paper tub.
A lot of care and hard work has gone into the trial and were proud to be the first major manufacturer to trial a paper tub at Christmas.
The beautiful design has been devised specifically for a paper product and we love how it looks, and of course, shoppers can expect the same great tasting Quality Street sweets that they know and love inside.
More than 200,000 paper tubs will go out to select Tesco stores, carrying around 150 tonnes of the popular sweets in total
We know there are some Quality Street fans who, controversially, like to put their wrappers back in the tub once theyve eaten them - with the paper tub, they can put the paper wrappers back for a good reason - it can go straight into the recycling.
Cheryl Allen, Head of Sustainability – Confectionery Europe at Nestlé, also added: Were committed to making our packaging more sustainable, keeping in mind the changing needs of shoppers and advancements in technology.
Quality Street will be evaluating the tub’s popularity with shoppers as the brand continues to seek ways improve the sustainability of its packaging.
