Luke Littlers fortune: Darts ace is set to become teenage millionaire after bagging huge win, modelling contract, TV roles and slew of lucrative brand deals
Darts superstar Luke Littler is set to become a teenage millionaire after his latest big-money win - adding to a new modelling contract, TV roles and a burgeoning collection of lucrative brand deals.
Darts superstar Luke Littler is set to become a teenage millionaire after his latest big-money win - adding to a new modelling contract, TV roles and a burgeoning collection of lucrative brand deals.
The 17-year-old from Warrington in Cheshire continued his whirlwind run of success this year by triumphing on Sunday evening in the final of the 2024 Grand Slam of Darts in Wolverhampton.
His comprehensive 16-3 victory over Martin Lukeman bagged him not only yet another trophy but also a £150,000 prize jackpot, adding to a personal fortune which was previously estimated at £650,000 but is now believed to be a seven-figure sum.
Littler first made his name with a surprise surge to the final of the World Championship at the start of this year, pocketing £200,000 for his runners-up finish.
He then added another £275,000 when clinching his first major title, the Premier League in May - and some pundits have suggested his career earnings could even soar past those of ex-England football captain David Beckham.
It was revealed last month that Littler - nicknamed The Nuke - is being lined up to guest on the reboot of darts-themed TV game show Bullseye.
His commercial appeal since rising to fame has also helped him secure a string of contracts - including a modelling deal with BoohooMAN.
He was officially announced as a representative for the clothes retailer in February, following his World Championship exploits.
Teenage darts sensation Luke Littler lifted the 2024 Grand Slam of Darts trophy in Wolverhampton on Sunday evening - pocketing a £150,000 prize to go with it
Luke Littlers career earnings are now set to top £1million - and his recent spending includes moving into a new five-bedroom mansion with electric gates in Warrington, Cheshire
Littlers new home, shared with his parents, boasts features including a swimming pool
Littler was announced in February as a new model for fashion retailer boohooMan, with the logo for the company taking a front-and-centre place on his purple shirt
He also became the face of new cereal brand BEST, which launched in Tesco in March
BoohooMan made the tie-up official on X, formerly Twitter, by sharing a picture of the player and the comment: Its Official: boohooMan x @ lukethenuke180.
Welcome to the MAN family! Were excited for the year ahead.
He then teamed up with YouTubers Sidemen to become the face of BESTs new breakfast cereal, turning his hand to acting in an advert for the meal - tucking into a dish before hitting a dartboards bullseye three times without looking.
Littler - now fifth in the world rankings, after being 164th 12 months ago - has set up a company called Luke Littler Darts to help manage his earnings and pursue his increasingly promising commercial opportunities.
After turning professional after his 17th birthday in January, he then joined the likes of Rob Cross, Nathan Aspinall, Stephen Bunting and Raymond van Barneveld in the stable of Target Darts.
Littler launched his own range of darts merchandise, including The Nuke branded arrows, match shirts and wallets.
He said at the time: The last few months have been a whirlwind, but one of the best things has been hearing how many new people are taking up darts and I really hope these products will help inspire the next generation of players.
In April, he was named on the Forbes magazine 30 Under 30 list of sportspeople under the age of 30 excelling in their field - alongside the likes of England and Real Madrid footballer Jude Bellingham and Lionesses star Alessia Russo.
Littler, 17, is pictured celebrating after beating Gary Anderson in yesterdays semi-final before going on to defeat Martin Lukeman in that evenings final
He is seen here kissing then-girlfriend Eloise Milburn before his BetMGM Premier League Darts quarter-final against Luke Humphries in Cardiff in February this year
Littler is seen in the cereal advert he filmed tucking into a bowl before hitting the bullseye on a dartbord three times without looking at it
That same month it was revealed Littler had lodged an application to trademark his name with the Intellectual Property Office.
Reports suggested he was looking to use it to market products including sporting gear including footballs, tennis and golf balls, as well as gym and darts equipment.
Artificial Christmas trees and baubles could also be produced, after his fans sang Walking In A Littler Wonderland during his World Championship breakthrough.
Marketing consultant Daniel Tunna has said of Littlers burst onto the sporting scene: Luke is a generational darts talent and hes already achieved remarkable things.
If he is at the summit of darts world for 20 years, he could be well on his way to amasssing a £40m fortune.
Littlers talent, combined with smart management, and continued high-level performance, have the potential to make him the highest-earning darts player in the world.
And last month former darts world champion Dennis Priestley said last month: I just hope hes surrounding himself with the right people who will keep him grounded.
If they can do that and he can remain at the top of his game for 10 or so years, then hell be worth more than David Beckham.
Luke Littler stormed his way onto the darts radar with his performances at Alexandra Palace during the World Darts Championship at the end of last year
Luke Littler - nicknamed The Nuke - has risen to number five in the world rankings after his latest success at 2024 Grand Slam of Darts at Aldersley Leisure Village, Wolverhampton
Luke Littlers rise to fame has seen him mingle with celebrities and sporting stars - the Manchester United posted on Instagram this photo with club captain Bruno Fernandes
Signs of Littlers success already paying off handsomely include his recent snapping-up of a five-bedroom mansion with an indoor swimming pool.
It was revealed last month that Littler had moved with his parents into the new property which he is renting for £6,000-a-month in a leafy village suburb of his hometown of Warrington.
Estate agents boast that the three-storey property is a wonderful family home on a street which is known locally as Millionaires Road.
He and his family had previously lived in a £180,000 two-bedroom semi in the town.
The new mansion with electronic gates and bristling with CCTV security cameras has an open plan kitchen and dining area with bifold doors leading to an indoor swimming pool, measuring 36ft by 33ft.
The pool room includes a relaxation area with plenty of space for recliner chairs and gym equipment, a cinema projector and more bifold doors opening out to a spacious patio.
The estate agents description adds: This is a wonderful family home on one of the most sought-after roads in the region.
Fully renovated in recent years, the property has been carefully and cleverly redesigned to optimise and enhance space, creating a perfect balance of luxury finish and ease of living.
Luke Littlers spiralling fortune has included the £275,000 he won when clinching his first major title, the Premier League in May at the O2 in London
His new home in Warrington has been described by estate agents as a wonderful family home, which is on a street which is known locally as Millionaires Road
The £6,000-a-month rent could prove to be small change for Littler, with experts predicting he could eventually earn as much as £40million from brand and sponsorship deals
Luke Littler will share the house with his mother, Lisa Littler, and his father, Anthony Buckley - who also double as his biggest fans
As well as his tournament success and commercial deals, Luke Littler has also reportedly been lined to be a guest player on a reboot of TV game show Bullseye this Christmas
Manchester United fan Littler recently posted Instagram pictures from the poolside of his new home, dubbing it a Super Sunday as he watched football on a huge screen above.
His taxi driver father Anthony Buckley, 43, and mother Lisa Littler, 40, who works in a shop selling scented candles, also shared photos of themselves having a swim while their French bulldog Nala watched on from a blanket.
Meanwhile, Littler also sparked speculation last month that there was a new woman in his life months after splitting from Eloise Milburn.
The darts ace was live streaming himself playing a video game when a woman’s voice came on the microphone saying that she was tired and going to bed - with the exchange leading fans to suggest he might have a new girlfriend.
