Fake Cadbury giveaway being exploited by scammers for cruel Christmas con as fraud campaigners warn the lonely could be hit hardest this year

A fake Cadbury giveaway is being exploited by scammers as fraud campaigners reveal lonely people are most likely to be targeted.

Loneliness could put people at heightened risk of being scammed over Christmas, an anti-fraud initiative is warning.

Research for the Take Five to Stop Fraud campaign indicated that more than half (58%) of people feel lonely at least sometimes.

The campaign is urging communities to look out for vulnerable friends, neighbours or family members who may be at risk.

It comes after social media users revealed they were being sent dodgy links for a Cadbury giveaway.

The scam works similarly to other WhatsApp scams where users will receive a message with a picture of a Cadbury chocolate selection, Which? report.

It also contains a link with a suspicious Russian URL that looks like the UK Cadbury website.

The message will include your name and address to add an air of credibility, but if you click the link in the message you are then asked a series of questions as part of a quiz to find the golden wicket to win an exclusive Christmas Chocolate Magic Basket.

Fraud campaigners are warning that lonely people could be targeted this Christmas as a Cadbury scam is being spread around. File image 

A fake Cadbury website with a suspicious Russian URL asks you to complete a quiz in order to win a giveaway

After you answer the questions, you are prompted to send the link to 20 friends and enter your personal address

After answering a series of questions, you can then win a prize box before you are prompted to send the link with five groups or 20 friends before you can claim your gift and enter your delivery address.

A spokesperson from Cadbury told Which?: Weve been made aware of circulating posts on social media, claiming to offer consumers a free Christmas gift from Cadbury. 

We can confirm that this has not been generated by us and would urge consumers not to interact or share personal information through the post. Customer security is our priority and were working with the relevant organisations to ensure this is resolved.

Take Five to Stop also found that people who feel isolated can become targets for fraudsters, who attempt to befriend and manipulate them into passing on personal and financial information.

Impersonation and romance scams are particularly harmful methods of defrauding people, with UK Finance data showing that over £65 million was recorded as lost to these scam types in the first half of 2024.

These frauds involve criminals researching their target and using social engineering tactics to build trust, often posing as a romantic interest, a concerned friend or family member or a trusted organisation.

Over half (53%) of people surveyed said they are at least somewhat trusting of complete strangers or people they do not know, a trait that scammers will exploit to gain access to personal and financial information.

Just under a quarter (24%) of people surveyed said they do not have someone in their life who they would talk to if they thought someone was trying to scam them.

And 23% of people said they have clicked a link, provided personal information or made a payment in response to an unexpected request from someone who later turned out not to be who they claimed to be.

The Take Five to Stop Fraud campaign is urging people to stop and think whenever they are asked money or financial information. 

Cadbury has urged consumers not to interact or share personal information through the post. File image

A link such as this has been spreading on WhatsApp after tricking people into thinking they are winning a giveaway

Three people on social media share their experiences after getting caught up in the scam

Giles Mason, spokesperson for the Take Five to Stop Fraud campaign, said: Fraud is a terrible crime that preys on peoples vulnerabilities.

During the Christmas period, loneliness can leave people more susceptible to scams. Criminals are very cunning and will try to exploit the goodwill and emotions of the season to build trust and manipulate their victims.

We urge everyone to stay vigilant and never share personal or financial information with someone you dont know. Always check who youre dealing with, even if they seem genuine. If something doesnt feel right, stop and seek advice.

Professor Andrea Wigfield, co-director of the Campaign to End Loneliness, also said: Loneliness is a deeply personal and often invisible struggle that can leave people feeling longing for connection, especially during the festive season.

Scammers can exploit this vulnerability, pretending to offer friendship or romance while working to steal from their victims. Its a cruel betrayal of trust that can have devastating effects. We urge everyone to be cautious when interacting with strangers online or over the phone and to look out for others who may be feeling lonely.

The Take Five to Stop Fraud campaign, which is run by UK Finance, urges people to protect themselves in the following ways:

1. Stop. Take a moment to stop and think before parting with your money or information. It could keep you safe.

2. Challenge. Ask yourself, could it be fake? It is OK to reject, refuse or ignore any requests. Only criminals will try to rush or panic you.

3. Protect. Contact your bank immediately if you think you have been scammed and report it to Action Fraud at actionfraud.police.uk.

People can find out more about how to stay safe from scams at takefive-stopfraud.org.uk.

Many banks have signed up to the 159 call service, which gives people a memorable number to dial if they are worried that something might be a scam. The number provides a simple-to-remember route to their bank if someone receives unexpected contact about a financial matter.

The survey for Take Five was carried out among 2,000 people across the UK by Censuswide in December.