Keir Starmer is facing questions today over why he failed to declare repeatedly using a donors £18million penthouse for his political purposes.
The PM has spent week wrestling to contain a growing row over freebies accepted by himself and other frontbenchers.
But Sir Keirs problems have widened after fresh details were revealed about his use of Lord Allis luxury home in central London.
The premier yesterday defended taking £20,000 worth of free accommodation at the flat in the run-up to the election, saying his son needed peace to study for his GCSEs.
However, TV property guru Kirstie Allsopp has voiced doubts about whether £3,300 per week was a realistic valuation for such an opulent residence, swiping that Sir Keir must be a bargain hunter extraordinaire.
Keir Starmer is facing questions today over why he failed to declare repeatedly using a donors £18million penthouse for his political purposes
Located in Convent Garden the luxury pad (Pictured: The exterior) has been a longtime hangout for Labour grandes
TV property guru Kirstie Allsopp has voiced doubts about whether £3,300 per week was a realistic valuation for such an opulent residence, swiping that Sir Keir must be a bargain hunter extraordinaire
Sir Keir declared accepting accommodation worth more than £20,000 from the Labour donor
It has also emerged that Sir Keir filmed TV statements to the nation at the flat, including about Christmas 2021 Covid rules and the death of the Queen in 2022.
The apartment was seemingly dressed to look like Sir Keirs own home, with a family photo and festive cards on a bookshelf.
Under Commons rules, MPs should declare any benefit worth £300 or more from the same source in a calendar year.
Labour has not yet explained why the donations were not listed by Sir Keir on the Parliamentary register, although gifts to the party can be handled separately.
A Conservative Party spokesman said: At the start of this year, Starmer promised to restore standards in public life with a total crackdown on cronyism.
In that spirit, he should now explain why he didnt declare the use of Lord Allis penthouse for political purposes, and why he was not honest about passing off someone elses house as his own.
One statement filmed by Sir Keir - a response to Boris Johnsons Covid announcement at Christmas 2021 - included a family photo with wife Victoria and their two children on shelves behind the then-Opposition leader.
There were also festive cards and coffee table books artfully stacked against the stylish decor.
A televised speech expressing sadness at the death of the Queen in 2022 also seemed to have been filmed in the same place.
That featured an Obama book and homely ornaments on the shelves.
Tories complained that the images created the impression, especially given the sticking to the rules message being delivered in 2021, that the video was shot in his family home in Kentish Town, north London.
However, the clip was actually shot in the same £18million flat into which the Labour leader and his family moved into during this years election campaign.
Tory leadership contender Robert Jenrick said: After years of Starmers piety, it looks like Mr Rules was trying to hoodwink the country all along.
Sir Keir response to Boris Johnsons Covid announcement at Christmas 2021 included a family photo with wife Victoria and their two children on shelves behind the then-Opposition leader
Lord Waheed Alli has been a long-term supporter of Labour and Sir Keir. There is no suggestion he has broken any rules
He would have been the first to call for this to be investigated if the shoe was on the other foot – its only right that equal scrutiny applies.
Tory MP Dr Kieran Mullan added: Starmer says he is Mr honesty and integrity. If that was not his home, then he has apparently lied to the public.
Whether you say this is my home or put up pictures to that effect, its a lie. Its a visual lie.
No 10 sources last night said the Labour leader was not living at Lord Allis at the time the 2021 clip, later broadcast on national TV, was filmed.
They insisted no social distancing guidance in place at the time was breached but did not offer an explanation as to why he did not film the address in his own home.
Asked if the PM was completely confident that no lockdown rules were broken at the time, his press secretary replied: Correct.