Fans are divided over Kraft Mac & Cheeses new limited-edition flavor - Everything Bagel Mac & Cheese.
Kraft announced it would launch an Everything Bagel flavor available exclusively on Walmart.com in a November 20 press release.
Official sales for the Everything Bagel Mac & Cheese will open on November 29.
However, Kraft Mac & Cheese fans in the US can participate in a pre-sale opening on November 25.
Kraft described the flavor as a blending a cult-favorite seasoning and the brand’s signature cheese sauce together in a crave-worthy fusion.
Kraft will only release 14,000 boxes with the new flavor - less than 2% of the number of boxes of Original Kraft Mac & Cheese the brand sells each day.
Each box will be available to purchase for a suggested retail price (SRP) of $1.58.
Mac & cheese fans hoping to get their hands on a box may need to act fast since Kraft will not be restocking the product.
Kraft will be releasing a limited-edition Everything Bagel Mac & Cheese on November 29
Kraft will only release 14,000 Everything Bagel-flavored boxes - less than 2% of the number of boxes of Original Kraft Mac & Cheese the brand sells each day
Multiple Mac & cheese fans on Instagram and X were against the Everything Bagel flavor because they believed someone would only need to add seasoning to make it.
This would have been cool 5 years ago lol. Now everywhere sells the seasoning, so just add that to your Mac, an Instagram user wrote.
Others trashed the idea, including one commenter who claimed they tried the product.
(Current employee of Walmart) we had some in the back room and I got to take a box home because it was smashed up. It kinda just tastes like very peppery Mac and cheese, the Instagrammer wrote.
Other social media users were against the flavor because it has become too passé.
They need to stop with the pickle and everything bagel stuff .. its getting tew much, an Instagram user wrote.
However, viral food blogger Snackolator was excited about the Everything Bagel flavor and called Kraft brilliant on Instagram and X.
Social media users also showed their support for the flavor in a video Kraft posted this afternoon.
One Instagram user wrote: BRB ordering as many boxes as possible rn.
Several social media users on X and Instagram were against Krafts new Everything Bagel flavor
Kraft Mac & Cheeses new mac hack was the winning submission part of its 2023 Fan Flavorites program.
The brand called out to Mac & Cheese superfans to send it new flavor ideas for a chance to win $10,000.
As a consumer-obsessed brand, our goal is to introduce new products that deliver on what our fans are craving, said Sara Roashan, Associate Director of Innovation for Kraft Mac & Cheese.
Roashan noted that Kraft received hundreds of requests for the Everything Bagel flavor during the program.
Kraft started the program and created the Everything Bagel flavor after noticing Zillennials were already customizing their mac & cheese with added seasoning and ingredients.
The release of Everything Bagel underscores a new flavor-focused expansion strategy Kraft is piloting to deliver on Zillennials desire for bolder flavor offerings from their favorite brands, the brand said in a press release.
Guided by real fan submissions from last years "Fan Flavorites" program and evolving market trends, Kraft is bringing unexpected new flavors to market in record time.
Kraft added that it is also testing more than 60 additional, new potential flavors.
Kraft is currently testing more than 60 additional, new potential flavors
Two other talked-about Kraft Mac & Cheese flavors in 2024 were ranch and jalapeño.
The brand introduced the two new flavors last August, which are available to purchase online and in stores.
Since Kraft released the flavors social media has not stopped talking about them.
A Reddit user who tried the Ranch Flavored Mac & Cheese enjoyed it and revealed in a post that they ate it all.
Another person claimed the ranch product was similar to Annies Mild Mexican Shells but packed with flavor and much more creamy.
Reddit users were divided over the Jalapeño Flavored Mac & Cheese - some called it disgusting while others called it yummy.
Jalapeño is pretty good. Its actually a little spicy. Its just the regular Kraft cheese with bits of dried jalapeño, a Reddit user wrote.
Another foodie commented: We liked it. But of course I couldnt just leave it alone so I added chopped pickled jalapeños and bacon too - but tried it before I added it and liked it.