King Charles beloved youth charity in the UK will formally operate under its new name from today.
Charles set up the Princes Trust nearly 50 years ago when he was Prince of Wales, but it will now be known as The Kings Trust in the UK, after other entities across the world transitioned to the name in April.
The Trust helps young people aged 11 to 30 get into jobs, education and training - and its beneficiaries have included The Wire and Luther actor Idris Elba, who used a £1,500 grant from it to help start his career.
Charles once spoke of his hope that his two sons William and Harry, now the Prince of Wales and the Duke of Sussex, would take over the Princes Trust, which was set up with his Navy severance pay in 1976.
But William is paving his own way as the new heir to the throne, focusing on homelessness and mental health.
King Charles beloved youth charity in the UK will formally operate under its new name from today
The Kings Trust Group of charities has also unveiled its new branding (above), created by Yorkshire-born designer James Sommerville, who himself was helped by the Prince Trust in 1986 to start his agency
Charles once spoke of his hope that his two sons William and Harry, now the Prince of Wales and the Duke of Sussex , would take over the Princes Trust. Pictured together in December 2017
The Kings Trust Group of charities has also unveiled its new branding, created by Yorkshire-born designer James Sommerville, who himself was helped by the Prince Trust in 1986 to start his agency.
The logo shows a red background behind a white crown.
Mr Sommerville said it was an honour and a privilege to lead the rebranding, saying the logo honours the King and is a symbol of the charitys connection and community.
The Trust also announced a new tagline, Working for young people.
Chair Alison Brittain said the rebrand marks an exciting new chapter for the charity.
She added: As The Kings Trust continues to work for young people in the UK and around the world, we are as committed to supporting young people to build the skills and confidence they need for work and ultimately a brighter future.
In November last year, it was also announced that the Princes Foundation - which promotes the built environment, heritage, culture and education projects - and the grant-giving Prince of Waless Charitable Fund (PWCF) were being rebranded.
Charles with Phillip Schofield and Fearne Cotton at the Princes Trust Awards in London in 2019
The Prince of Wales meets Beyonce Knowles at a Royal Albert Hall concert for the Princes Trust in October 2003
King Charles III meets Idris Elba in London on October 18. The Princes Trust beneficiaries have included The Wire and Luther actor, who used a £1,500 grant from it to help start his career
The switch in name to The Kings Trust means the monarch is keeping this charity and the two other organisations firmly under his wing, despite the demands of his role as King.
He launched the trust to help disadvantaged young people overcome challenging circumstances, get into employment or launch their own businesses - and it has become one of the UKs leading youth organisations.
It has helped more than 1.3 million young people to date and its celebrity ambassadors include former England football manager Gareth Southgate and presenters Ant and Dec.
The Trust has operated outside of the UK since 2015, delivering programmes across Asia, Africa, the Caribbean, Europe and the Middle East through Princes Trust International.
It also has branches in Australia, Canada, New Zealand and the United States.