EXCLUSIVE
Nine TV executives feared the worst when Seven news supremo Anthony De Ceglie was spotted leaving a secret meeting with one of their biggest stars, Eddie McGuire.
The Seven boss was seen at the Toorak HQ of McGuires production company, JAM TV, last Tuesday during De Ceglies flying visit to address Melbourne Press Club.
As news of the meeting filtered back to Sydney, it sparked speculation inside Nine that De Ceglie was trying to convince the former Millionaire Hot Seat host to switch channels.
It comes as Seven has been aggressively snapping up their rivals biggest Aussie Rules personalities all year.
The network has already decimated Nines Footy Classified show by poaching star presenters Kane Cornes, Caroline Wilson and Craig Hutchison - while also coaxing St Kilda legend and former Fox Sports host Nick Riewoldt out of retirement and back to TV.
So it made sense McGuire would be the next big name on their shopping list.
However, Daily Mail Australia can reveal that, while Seven is definitely looking to lure a McGuire across from Nine, its not Eddie theyre gunning for.
At least, not this time.
Instead, network sources said Seven was actually chasing the signature of Eddies sports reporting son, Xander McGuire.
Proud parents Eddie and Carla McGuire have seen their sons in hot demand in recent months, with sportsman Joe (left) attracting the attention of American football scouts, while rising sports reporter Xander (right) is understood to be fielding offers from both Nine and Seven
The McGuire men have grown up in the spotlight alongside their famous father, Eddie
The 21-year-old has proven himself a rising star since joining Nines Melbourne newsroom as a sports reporter in June 2022 after undertaking an internship with the network.
The award-winning youngster revealed he was taking a six-month sabbatical from the job in May so he could complete the politics component of his Melbourne University arts degree at the world-renowned University of St Andrews in Scotland.
Although he indicated he hoped to rejoin Nine when he returned to Australia at the end of this month, it seems De Ceglie would rather see him on his channel rather than that of his rivals.
It is understood Seven has since offered the young gun a dual role at the network across both news and sport in a bid to convince him to jump ship.
With Eddie McGuire having spent the past three decades firmly entrenched at Nine, insiders said Xander was excited about the prospect of forging his own career at a different network outside his famous fathers shadow.
De Ceglie has been busy overhauling Seven’s talent roster since taking on the top job in April but would not be drawn on his future recruitment plans when contacted by Daily Mail Australia on Wednesday.
Seven news boss Anthony De Ceglie caught up with Eddie McGuire at his Melbourne offices last Tuesday during a flying visit to the southern capital for an address at the citys press club
Xander McGuire has impressed network bosses since following father Eddie into journalism and it is understood Seven are now keen to sign him for a dual role across both news and sport
The latest poaching raid comes at as Nine continues to slash its staff budget.
The media giant axed almost 200 jobs earlier this year as part of $30million worth of cuts, and the company’s acting chief executive, Matt Stanton, has vowed to wipe another $50million from its underlying costs this financial year.
Snaring the second generation Nine star would be quite the coup for Seven, with Nines chief sports presenter Tony Jones describing Xander as the best young reporter Ive seen in almost 40 years.
The talented reporter has certainly had plenty of time to get comfortable in front of the camera, having landed his first television gig on Tens soap staple Neighbours in 2015 when he was just 12.
He went on to become a series regular as troubled teen Charlie Hoyland, the son of Carla Bonners long-running character, Steph Scully.
Xander has been a regular on Australian television since landing a role as Charlie Hoyland on soap staple Neighbours almost a decade when he was just 12 years old
Eddie McGuires son, Joe, is also kicking goals as a punter at Ohio State University in America
His father, Eddie, also began his television career at Ten as a young sports reporter in the 1980s before joining Nine in 1993.
Although Eddie admits he drove his son to the Neighbours screen test, he said he played no part in his casting and that Xander did all this on his own and on merit.
Meanwhile, McGuires son, Joe, has also been kicking goals.
The talented athlete has been playing gridiron with one of Americas leading college football teams, Ohio State University.
Known as the Buckeyes, the top-tier side has won the national championships eight times and regularly compete in front of more than 100,000 fans at their home stadium.
The McGuire boys, Joe and Xander, were regular fixtures at Collingwood football matches as young boys while their father, Eddie, reigned as club president for more than two decades
Xander and Joe have both spent their lives growing up in front of the cameras
Joe McGuire, who weighs in at an imposing 96kg and is 188cm stall, was brought on board as back-up for fellow Australian punter Jesse Mirco in July after talking
News that he had made the side was celebrated by Prokick Australia, which helps Aussies break into the NFL and college football with a highly successful program that has been running since 2007.
Both Xander and Joe grew up in the spotlight and were often photographed at red carpet events with their famous father and mother, Carla, and while attending Collingwood football matches, where their dad was club president for more than two decades.