A Dubai princess who ended her marriage over Instagram has launched a new perfume called Divorce.
Sheikha Mahra Bint Mohammed bin Rashid Al Maktoum, 30, the daughter of Dubais ruler, took to Instagram to post a picture of the sleek, matte black bottle with Divorce written on the front.
In July, Sheikha Mahra announced her split with industrialist Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum, via an Instagram post, just two months after the couple welcomed their first child.
In an initial short teaser clip for her perfume, launched under her Mahra M1 brand, viewers saw a collection of elegant scenes that included shots of her, black roses, broken glass, and the eyes of a panther.
But yesterday, the princess uploaded a photo of the bottle, and revealed the name of her luxury fragrance to her 985,000 followers.
In July, Sheikha Mahra announced her split with industrialist Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum
The princess took to Instagram to promote her new luxury fragrance called Divorce
The couple had welcomed a baby girl into the world in May this year
Her fans were quick to leave comments of their support under the post, with many praising Mahra for her for being classy and very reserved.
One social media user wrote: Im here for it. She turned something painful Im sure into a business opportunity.
Another said: Do you see how Mahra is moving accordingly? Very demure, very quietly, very princessey, she is not like most of you throwing tantrums or making videos online, no, she is very classy, very reserved, very standing on business.
A third added: When women are done dealing with you, they are done.
The princess has not yet revealed any details about the release date of her brand new fragrance.
The daughter of Sheikh Mohammed Bin Rashid Al Maktoum - the ruler of Dubai and vice president and prime minister of the UAE - took to Instagram two months ago to announce the imminent divorce from her then-husband.
The post read: Dear Husband, as you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you.
Take care. Your ex-wife.
In her message, she seemingly used the practice of Islamic divorce or triple talaq where Muslim men can divorce women by simply stating their intention three times verbally.
Mahra declared her divorce from her husband on Instagram in July
Mahra graduated from an unspecified London university last year having obtained a degree in International Relations
Sheik Mana was seen with notorious social media personality Andrew Tate (pictured, left)
Triple talaq is not an option for women under Islamic law, which says that woman can only seek divorce through submitting a formal request to a court and citing a valid reason.
Mahra and Mana appear to have unfollowed each other on social media, and have removed all posts they appeared in together from their respective accounts.
They officially got married just over a year ago in May 2023, and had a baby girl in May this year.
Sheikh Mohammed is reportedly one of the UKs largest landowners, holding more tham 40,000 hectares across London, Scotland and Newmarket, the Guardian revealed in 2021.
Mahra graduated from an unspecified London university last year having obtained a degree in International Relations, and was pictured outside the Southbank Centre in February 2023 wearing a black mortarboard cap.
The sheikha is an outspoken advocate for womens rights.
Sheik Mana, meanwhile, is a well-known entrepreneur who has been pictured with legendary footballer Ronaldinho and notorious social media personality Andrew Tate.
The family of Sheikha Mahra or her husband have not yet made any public comment.